Shop Until You Drop


The hub of Silicon Valley is both prosperous and diverse, which equals a dynamic and colorful shopping experience. From the rich flavors of Japantown to the high-end fashions of Santana Row, from big malls to quaint neighborhoods, you'll find plenty of places to unwind with a little retail therapy. For a start, head to one of the city's oldest neighborhoods.


"We're the new kids on the block," jokes the clerk at Nikaku Japanese Arts. "We've only been here 20 years—some shops have been here more than 100 years!" In San Jose's Japantown, along Jackson Street centered at 4th Street, history and heritage blend to create a shopping district that is both colorful and unique. With the emergence of streetwear boutiques, Cukui and Aristocrats have invaded San Jose with their unique streetwear clothing brands. Gourmet cooks pop into the Nijiya Market for rare and exotic spices, an astonishing array of dried mushrooms, and fresh fish from salmon to octopus. Since 1902, Nichi Bei Bussan has displayed its silken kimonos alongside house wares and, more recently, martial arts gear. And after strolling the neighborhood, if you're hungry, you can nosh on everything from shave ice to sushi. For more details, check


In San Jose's downtown core, you'll find colorful little alleyways are alive with shopping. Start at Plaza de Cesar Chavez and head east along charming Paseo de San Antonio. The flower-lined pedestrian mall is filled with surprises, from Mosher's and Muji, to Rosies & Posies Florist and Circle-A Skateboards, at the edge of the SJSU campus. Near the Convention Center, in the historic district on First Street, there are several boutique clothing and jewelry stores, as well as day spas where you can get a quick pedicure or other relaxing treatment.

Known for its distinctive mix of antiques and shops, “Antique Row” on West San Carlos Street includes Briarwood Antiques & Collectibles, Antiques Colony and Burbank Antiques. Nearby vintage stores such as Moon Zoom, Crossroads Trading Co. and Black and Brown (located on The Alameda) provide an eclectic and vibrant bend of vintage and contemporary consignment shops.

And most Fridays, the Downtown Farmer's Market at San Pedro Square transforms the Square with vivid colors and flavors from the freshest locally grown California fruits and vegetables (open from 10-2, it runs Fridays between May and November). There's usually live music to keep you entertained, and an array of unique crafts and gift vendors have added to the vivid hues of the produce displays. And if you're hungry, there are always tasty treats, from Greenlee's Cinnamon Bread (a local tradition) to Tony's Crepes. For more shopping options downtown, check

Other farmer's markets to look for include those in Santana Row, Japantown, and nearby Campbell, Los Gatos, Mountain View, and Sunnyvale.

Santana Row

Just a short cab ride from downtown, Santana Row is the city's hippest shopping enclave. It has a kind of ‘Silicon Valley meets Mediterranean village' vibe, with the sidewalk tables, outdoor fire pit, and balconied architecture. See a movie (at CineArts Theatre), wander the shops, dozens of restaurants, or pop into any spa to unwind and relax. Or make a weekend of it at the stylish Hotel Valencia. It's a comfortable blend of high-end (Burberry, Gucci) and accessible (Ann Taylor, Chico's, The Container Store and H&M) plus unique stores like boutique Harajuku fuses fashion from Europe and Asia.

Great Malls

For one-stop shopping, and pure retail therapy, you can't do better than Silicon Valley's wonderful malls. At Westfield's Oakridge and Valley Fair locations, new stores are opening all the time and the conveniences are as amazing as the shops: try free shopping bags and carry-out, or mommy-to-be parking. With a swanky hotel, The Pruneyard in Campbell can turn a shopping trip into a vacation. Out on Saratoga Avenue, at the Westgate Mall, you can browse for deals at Nordstrom's Rack or catch a movie at the multiplex.

A short drive takes you to the gargantuan Great Mall of the Bay Area in nearby Milpitas, housed in a former Ford automotive plant; from Neiman Marcus Last Call, Coach, OFF 5th Saks Fifth Avenue to Michael Kors; it has something for everyone. It's just a 30-minute drive south, off U.S. 101, to the bargains at the Gilroy Premium Outlets, offering everything from Ann Taylor, Kenneth Cole, DKNY to Polo Ralph Lauren and a little trolley to hop on for shoppers who get too pooped from trying to hit all 145 of the outlets here.

Head north about 30 minutes to Palo Alto and you'll find the Stanford Shopping Center, where over 140 world-class specialty shops (Neiman Marcus, Bloomingdale's, Nordstrom's) and hip restaurants are surrounded by blooming flowers and 35 varieties of trees.

East San Jose

Home to the largest Vietnamese population of any city outside of Vietnam, the heart of the community is informally called Little Saigon – essentially Tully and Story Roads -- just southeast of downtown. From what were once a handful of shops and cafes, now more than 200 unique Vietnamese shops thrive, from noodle houses and grocery stores to music shops, cafes and pho restaurants. The Grand Century Mall is a popular place to shop and is home to the original Lee’s Sandwiches (a Vietnamese banh mi sandwich chain eatery)

Out on Berryessa Road, the San Jose Flea Market remains the largest open-air flea market in America. It opened in 1960, but remains an ever-changing experience; among its 120 acres of booths, some change every weekend. Picture the pages of EBay come to life and you'll get a sense of the range of goods sold here—from palm trees to perfumes, cell phones to jewelry. The most impressive sight is the blocks-long Produce Row, where locals in the know come to find vine-ripened tomatoes, papayas, and dried chilies galore (varieties like arbol and puya). The flea market is open dawn-dusk Wednesday-Sunday. For more details, visit

Willow Glen

Drive down the neighborhood's main drag, Lincoln Avenue between Willow and Minnesota streets, and you'll see a sign that says, "Smile, You're in Willow Glen". And you do just that in this family-friendly, tree-lined San Jose neighborhood. Young moms push SUV-like strollers past a street dotted with a few chain outfits and a lot of unique shops: Powell's Sweet Shoppe (loaded with every candy you remember from childhood, plus ice cream and fresh chocolates); Bella James (an eclectic blend of contemporary clothing and accessories) and Park Place Vintage (antiques and home furnishings). Then relax on the patio of Aqui, for a great burrito and their famous avocado margarita of at the newest concept restaurant to the glen; The Table. For a full store and restaurant list, go to

Los Gatos

Tucked in the foothills a few miles east of San Jose, quaint Los Gatos offers a mix of upscale and laid-back shopping. It's a town that looks forward while revering its past: many shops are in restored historic landmark buildings. Stroll its well-shaded main thoroughfare, Santa Cruz Avenue, and you'll find one-of-a-kind boutiques like Time Out Clothing and high-end chain stores like Domus. For more, check ( Whether you're looking for high-end shopping, antiques, ethnic treasures or bargains, San Jose offers a great variety of places to get a little retail therapy. 


Team San Jose (TSJ)

Team San Jose, Inc. is an innovative partnership unifying the San Jose Convention and Visitors Bureau, hotels, arts, labor and venues to deliver an exceptional visitor experience and serve as the gateway to San Jose as a destination. Our company manages the San Jose Convention Center and Arts and Entertainment venues including the California Theatre, the Center for the Performing Arts, Montgomery Theater, Parkside Hall, City National Civic and South Hall. For more information about San Jose and Team San Jose, please visit the new


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